Forfeit. Jesus can certainly be held up as a good example of ‘truth in advertising.’ With crystal clear clarity, he communicates exactly what is at stake in following him: “If anyone would come after me, he must deny himself and take up his cross and follow me. For whoever wants to save his life will lose it, but whoever loses his life for me and for the gospel will save it. What good is it for a man to gain the whole world, yet forfeit his soul?” (Mark 8:34-36). It is an “either/or” proposition; you either follow Jesus or forfeit your soul. There are no other alternatives. To deny yourself, take up your cross and follow Jesus brings a supernatural rebirth that lasts for eternity. To reject Christ and live for yourself in this life will cost you your soul for eternity. Far better to recognize the benefit of following Christ; he brings joy both now and into the next life. Living to please yourself and get your own way leads to misery and eventually spiritual death. Nothing this world offers is worth forfeiting your soul for. Chose the way of Jesus and find life.

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